Google Analytics
What is it?
Google Analytics is a brilliant free tool that allows you to track different things on your website like how many website visitors you are getting, what percentage of them are new vs. returning, how long they spend on your website, what actions they are taking, where they are coming from and so on.
Why use Google Analytics?
In order to improve the quality of your website and the journey for your visitors, you need the data tracking setup to be able to make informed decisions. Google Analytics helps you to improve the bounce rate of your website, provides you data visualisation, gives you insight into your visitors, helps you to see what conversion actions are happening on your website and where you improve as well focus your time, efforts, and budget on.

BuzzSumo
What is it?
BuzzSumo is an online tool that helps you to discover opportunities for keywords, content, engagement across search engines and social media. It generates a list of keywords, trending stories, questions and content based on your topic search.
Why use BuzzSumo?
Be aware of content related to your industry is being published online and what is performing well. This is a great tool to help you build a content strategy and do an in-depth analysis of your competitor’s content so you know what kind of content pieces get engagement and what doesn’t.

Later
What is it?
A social media platform that helps you to plan, schedule, analyse your social media content. It’s time and resource-efficient as you can use it to cross-schedule and publish your content across multiple channels.
Why use Later?
It’s a great tool to manage your social media posts and have the ability to schedule in posts ahead of time so you don’t have to rush and worry about posting it in the moment.

MailChimp
What is it?
An email and marketing automation platform where you can manage your subscriber lists, create email campaigns, and manage your campaigns.
Why use MailChimp?
It is very user-friendly – and there is a support team to help if anything is difficult. It has all that you need with the platform being free for over under 1000 subscribers. It is an all you need email marketing platform.

UberSuggest
What is it?
A simple and easy-to-use SEO tool that gives you insight into keyword ideas, monthly search volume of your website and any website SEO issues you can improve on.
Why use UberSuggest?
It gives you a free website audit and keyword information that’s valuable to help you make SEO decisions. UberSuggest is free to start with but even as you move to the paid version, it is one of the cheapest SEO tools online – high value and low cost.

HotJar
What is it?
HotJar is a powerful heatmapping tool that shows you how you website visitors are engaging with your pages and what journey they are taking. It takes recordings of journeys and gives you the ability to use feedback tools to gather more data.
Why use HotJar?
Using HotJar means you don’t have to make assumptions about your website anymore, it is accurate data about how people are using your website. You can see how people travel through your website, what areas they pause in, what areas they scroll past not taking notice. This tool give you in-depth insight into your website and how visitors engage with it so you can make better decisions about how to optimise your website.