Digital marketing solutions for
Not for Profits

We help your charity get in front of people who care, and want to join your mission.

Hi I'm Ashley

Meraki means putting your love and soul into your work

You’re probably here because you want to:

Help more people discover your not-for-profit
Inspire more people to donate or get involved
Fix your digital foundations and structure
Create a clear, long-term marketing plan
Build your team’s confidence through practical digital marketing training

Maybe you know your digital marketing could be doing more, but you’re not sure what to fix first. Maybe your team is stretched, your systems aren’t talking to each other, or you’ve been posting and campaigning without a clear view of what’s actually working. I review how your website, campaigns, email, social channels and reporting work together, identify the priorities and help your team make practical improvements.

So... here's how I can help

The marketing is happening but not sure if it's really working?

Before you invest more time or money into campaigns, let’s make sure the essentials are doing their job. I’ll review the digital journey around your organisation, identify the biggest issues and help you put stronger foundations in place.

FOR: NFPs already doing marketing but unsure what’s actually driving results or why people aren’t taking the next step.

Want to get in front of more potential donors and turn that interest into donations?

A donor journey should do more than ask for money. It should help people understand your impact, feel connected to your work and know exactly how to take the next step. Through this process, I’ll help you clarify your donor strategy and build one focused journey from awareness to action.

FOR: NFPs that want to attract, nurture and convert more supporters, and ensure every stage of the donor journey is seamless.

Did you know your NFP may be eligible for $10,000 USD for search ads per month?!

Google Ad Grants can help your organisation appear when people search for your cause, services, resources or ways to help. A strong account also needs the right structure, tracking, campaigns and ongoing attention.

For: eligible NFPs applying for, launching or managing a Google Ad Grant.

Need a few fixes, practical 1-1 training or just some trusted advice?

Sometimes you don’t need someone to take everything over. You need an expert to sit beside you, answer your questions and show you how to do it well. We can help your in-house marketer to ensure best practise is being met.

For organisations and teams that want practical, one-to-one support. You don’t have to be from a NFP for this support.

Not sure where to start?

There's so much to digital marketing so if you're looking for something else or just not sure what the best place to start is... let's get on a call. You can tell me what's working, what's not, what the goals are and I'll help you find the most useful next step.

You can also do quick health check about where your charity's digital health is at. A short (ish) form that'll give you insights about your digital marketing.

The questions we hear most

Do you manage organic social media?

We don’t manage organic social media or content creation on an ongoing basis but we do provide campaign specific content for your social media channels.

Do you build websites?

We don’t build websites, but we will audit your website, suggest optimisations, and build campaign related landing pages.

Do you only work with charities?

Mostly. We do have some exceptions though… we do 1-to-1 training on practical digital marketing set-up.

What if I want something that isn't in your offerings?

Just get in touch, let’s have a quick call and discover your needs and we can present you with the best solution we offer.

So.. why should you trust me?

Great question! Here's why 👉

I started my career as an in-house digital marketer in Auckland 15 years ago, then moved into the corporate world in Australia, did some agency work, and eventually launched my business while travelling through Europe and the UK. So I’ve experienced every format of working with you. I’ve worked with agencies as a marketer, and worked as an agency myself so I get it.

I know the frustration of not being happy with an agency or external support. I work hard to embed myself in your world so we can fully understand your mission and help you find the best way forward.

Have a look through my LinkedIn to learn more about my background and see below for what organisations have said.

Organisations I've worked with

"Meraki Digital were responsive to our immediate needs and delivered the right mix of detail and strategic thinking. They have a collaborative and supportive way of working together all while achieving projects on time and to budget."

"It has been a pleasure working with Ashley, who quickly became part of our team, helping us clarify our communication strategy on Facebook. She has given us so many great ideas to experiment with—so crucial during the exploratory phase of marketing. Because of her, we feel a lot more confident trying new approaches to reaching our audience. Ashley covered a big gap in our marketing capability. We are looking forward to working with her on more projects!"

"Ashley paid close attention to what it was we hoped to convey with our brand and managed the process with creativity, clarity and confidence. It was a pleasure to work with Meraki Digital and we hope to collaborate with Ashley again on other projects."

"Ashley is an absolute professional with a very human touch. We have worked with her for the last two years and she really goes above and beyond with her work. We love her can-do attitude as there's often a lot of last minute bits thrown her way. Thank you for your hard work and dedication Ashley – we couldn't do it without you!"

"Ashley has extensive marketing experience across different industries for B2B and B2C businesses, developing marketing strategies to achieve business objectives and using digital channels to create better customer experiences. She is excellent in communicating her ideas to stakeholders and demonstrates resilience, positivity and collaboration."

"Meraki Digital was an integral in developing my digital brand strategy. Ashley, who managed the project is a strategic thinker, very knowledgeable, able to question constructively to truly understand what her clients want to achieve, and she is capable of executing well. This mix of skills is unusual and I am grateful to have worked with her."

Digital marketing solutions for
Not for Profits

We help your charity get in front of people who care, and want to join your mission.

Hi I'm Ashley

Meraki means putting your love and soul into your work

You’re probably here because you want to:

So... here's how I can help

The marketing is happening but not sure if it's really working?

Want to get in front of more potential donors and turn that interest into donations?

Did you know your NFP may be eligible for $10,000 USD for search ads per month?!

Need a few fixes, practical 1-1 training or just some trusted advice?

Not sure where to start?

There's so much to digital marketing so if you're looking for something else or just not sure what the best place to start is... let's get on a call. You can tell me what's working, what's not, what the goals are and I'll help you find the most useful next step.

You can also do quick health check about where your charity's digital health is at. A short (ish) form that'll give you insights about your digital marketing.

The questions we hear most

So.. why should you trust me?

Great question! Here's why 👉

Organisations I've worked with

CTR, SEO, CRM...

What does it all mean?!

Digital marketing solutions for Not for Profits

We help your charity get in front of people who care, and want to join your mission.

Hi I'm Ashley

Meraki means putting your love and soul into your work

You’re probably here because you want to:

So... here's how I can help

The marketing is happening but not sure if it's really working?

Want to get in front of more potential donors and turn that interest into donations?

Did you know your NFP may be eligible for $10,000 USD for search ads per month?!

Need a few fixes, practical 1-1 training or just some trusted advice?

Not sure where to start?

There's so much to digital marketing so if you're looking for something else or just not sure what the best place to start is... let's get on a call. You can tell me what's working, what's not, what the goals are and I'll help you find the most useful next step.

You can also do quick health check about where your charity's digital health is at. A short (ish) form that'll give you insights about your digital marketing.

The questions we hear most

So.. why should you trust me?

Great question! Here's why 👉

Organisations I've worked with

CTR, SEO, CRM...

What does it all mean?!

Digital marketing solutions for
Not for Profits